炒作

chǎo zuò

HSK 7–9

Meaning

to hype
to promote (in the media)

Definition

指通过媒体、宣传等手段，故意制造或夸大某些事件、人物、产品等的知名度或价值，以达到吸引关注、提高销量或影响力等目的的行为。

The act of deliberately creating or exaggerating the popularity or value of certain events, people, products, etc., through media or promotional means, in order to attract attention, increase sales, or influence.

Usage

通常用作名词或动词，常带有贬义，指不真实或过度宣传的手段。

Usually used as a noun or verb, often with a negative connotation, referring to dishonest or excessive promotional tactics.

Examples

1 这部电影的票房成功主要归功于前期的炒作。 (The box office success of this movie is mainly due to the early hype.)
2 不要相信那些关于减肥产品的炒作，它们大多是骗人的。 (Don't believe the hype about those weight loss products; most of them are scams.)
3 这家公司通过炒作新概念来吸引投资者。 (This company attracts investors by hyping new concepts.)
4 娱乐圈的炒作常常让人分不清真假。 (The hype in the entertainment industry often makes it hard to distinguish truth from falsehood.)
5 他因为炒作丑闻而一夜成名。 (He became famous overnight because of a hype scandal.)

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