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营销

yíng xiāo

HSK 7–9

Meaning

  • marketing

Definition

指企业为满足消费者需求、实现交换而进行的市场调研、产品开发、定价、促销、分销等一系列活动。

A series of activities including market research, product development, pricing, promotion, and distribution to meet consumer needs and achieve exchange.

Usage

通常用作名词，可与其他词搭配，如'营销策略'、'营销活动'、'营销渠道'等。

Typically used as a noun, can be combined with other words like 'marketing strategy', 'marketing campaign', 'marketing channel', etc.

Examples

  • 1 这家公司非常重视网络营销，投入了大量资金在社交媒体上做推广。(This company attaches great importance to online marketing and has invested heavily in social media promotion.)
  • 2 我们需要制定一个有效的营销计划来提高产品销量。(We need to formulate an effective marketing plan to increase product sales.)
  • 3 他在市场营销领域有十年经验，擅长品牌策划。(He has ten years of experience in marketing and is good at brand planning.)
  • 4 这次营销活动取得了巨大成功，销售额增长了30%。(This marketing campaign was a huge success, with sales increasing by 30%.)
  • 5 他们采用精准营销策略，针对特定客户群推送广告。(They adopt a precision marketing strategy, pushing ads to specific customer groups.)

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